http://www.connectedworldmedia.com New Media and Marketing for a Connected Age - By David Jacobs Wed, 01 Jul 2009 21:06:51 +0000 http://backend.userland.com/rss092 en Well the online video world at least. The latest statistics on the new iPhone 3GS and YouTube are staggering. The iPhone has a history of taking something that has been around for awhile on other mobile phones and blasting it into the mainstream. Browsing the web was nothing new on ... http://www.connectedworldmedia.com/2009/07/01/youtube-and-apple-together-well-take-over-the-world/ Homemade crafters have a wonderful tool in etsy.com to run their small business backend and website. The really smart ones, though, also use social media marketing tools to promote the business. Listen To The Show! http://www.connectedworldmedia.com/2009/06/29/connected-world-radio-etsy-com/ I've been experimenting with video more, as you can see by my Connected World TV episodes. I am learning on the fly and there is a lot to learn, so again I thank you for your patience. Part of the learning curve is determining how to distribute video on the ... http://www.connectedworldmedia.com/2009/06/23/an-overview-of-online-video-services/ Time has come out with a new experimental personalized magazine called Mine. I give you a look at it here and give you my perspective as to what it means in regard to the future of magazines and publishing. Quicktime Version http://www.connectedworldmedia.com/2009/06/22/connected-world-tv-2/ Here is the debut show for Connected World TV. When I have something more visual to share, I will use the video medium. It also gives me the chance to experiment and learn more about online video. What happens when a struggling writer takes to the Internet and uses the ... http://www.connectedworldmedia.com/2009/06/12/connected-world-tv-1/ There are a few fundamental pillars upon which social media sits; honesty is one of them. No, this isn't your fathers marketing. I was reading an interesting article in the New York Times about how companies are starting to add social media specialists to their rolls and how some enterprising individuals ... http://www.connectedworldmedia.com/2009/05/27/honestsy-is-a-social-media-pillar/ I love following really smart, funny and interesting people on Twitter. I learn so much from them. However, I am not someone who follows everyone that follows me. I'm sorry, I don't mean to be rude, but I highly value what comes in through my Twitter stream. I carefully evaluate ... http://www.connectedworldmedia.com/2009/05/25/twitter-tips-following-quality-people/ Very disappointing as I find a company that is selling Twitter followers. They also have some other very questionable online marketing tactics. Two quick rules for you. 1. Don't spam. 2. Don't be a scumbag. Be a Fan of Connected World Media on Facebook Listen To The Show! http://www.connectedworldmedia.com/2009/05/23/connected-world-radio-you-cant-buy-influence/ I believe in social media Karma. I also believe social media is an ecosystem of content and ideas. Like any ecosystem, there is a delicate balance that must be maintained to sustain the healthy state of the system. As we use social media, be it a blog or some content ... http://www.connectedworldmedia.com/2009/05/22/karma-and-the-social-media-ecosystem/ I just finished reading a fantastic new media book called Groundswell that I am considering to be an essential new media business book. That got me thinking about other essential titles. So here they are, the new media books I consider to be paramount and essential reading for any business ... http://www.connectedworldmedia.com/2009/05/22/essential-new-media-books/ Celebrities have invaded twitter, but are they getting the most out of it or missing out on a golden opportunity to connect with fans? Listen To The show! http://www.connectedworldmedia.com/2009/05/08/connected-world-radio-celebrity-twitter/ We talk a lot in social media about how companies are no longer in control of their brand, and in many cases their own logo. Google has always had a tradition of changing their logo for special occasions and holidays. But how would you like to put your logo into ... http://www.connectedworldmedia.com/2009/04/21/google-logo-by-kids/ From the past post, we learned how damaging video can be to a brand online. What's even worse, is when employees do it to their own company. This video, originally posted to YouTube and since taken down, features two Dominos employees in North Carolina doing disgusting things to the food ... http://www.connectedworldmedia.com/2009/04/18/dominos-youtube-disaster/ One of the many effects of social media is to amplify things. Your successes can become bigger and your failures can become disasters. Pepsi ran a promotion with the New York Yankees that involved giving away baseball tickets along with Pepsi gear. They promoted 200 tickets were to be given ... http://www.connectedworldmedia.com/2009/04/17/offline-marketing-mistakes-amplified-online/ One of the more common things I hear from clients is that they don't have time to do social media. But how much time to you have to marke your business? Guess what, social media is the new marketing. Let's work together to find a way. Listen To The Show! http://www.connectedworldmedia.com/2009/04/01/connected-world-radio-i-dont-have-time/ When Amazon introduced the new Kindle 2 ebook reader, somewhat overlooked was what may end up being the most important announcement of all, that Amazon was looking to put the Kindle technology on other devices. It came much faster than I expected when last  night I discovered the Kindle iPhone ... http://www.connectedworldmedia.com/2009/03/04/big-step-for-amazon-kindle-on-iphone/ The Kindle 2 is a wondrous device and possibly the savior for the publishing industry. But the Authors Guild is making a stink over a new text to speach feature. Does it really infringe on audio books or is this yet another case of an old school business unable to ... http://www.connectedworldmedia.com/2009/03/03/connected-world-radio-kindle-2-vs-author-guild/ There are all kind of people on Twitter. Many take the names of famous people and twitter as them. With more and more celebrities joining Twitter, it has become sometimes hard to figure out which is the real person. So when I got this tweet from "The Real Shaq" I ... http://www.connectedworldmedia.com/2009/03/01/the-shaq-effect/ Hulu is the newest and best place on the Internet to watch TV programs, but they are pulling out of the innovative Boxee software service that runs on PC, Mac and Apple TV. What it all means for Internet video and the future of television. Listen To The Show! http://www.connectedworldmedia.com/2009/02/19/hulu-boxee-and-the-future-of-internet-tv/ I have been wanting a new logo for Connected World Media for a long time now and I finally found a graphic designer locally that I wanted to work with. Here is a sneak peek at what very well may be the new logo. I love it. http://www.connectedworldmedia.com/2009/02/17/new-connected-world-media-logo/ In the ongoing saga of dumb entertainment companies doing dumb things online, Universal Music Group has a new page on it's website for a new Eminem single they are promoting. There is a link on this page leading to a YouTube video which has been banned by Universal Music for ... http://www.connectedworldmedia.com/2009/02/05/universal-music-caught-in-its-own-bear-trap/ As part of my local business networking, I have joined BNI here in Orange County, CA. BNI is a worldwide structured business networking group that has put a rocket booster on my business. Members meet once a week and among other things, exchange referrals. Networking online is great but you ... http://www.connectedworldmedia.com/2009/02/04/business-networking-facebook-group/ It turns out YouTube is more than just skateboarding dogs and people falling down stairs. Business is being transacted, but you must treat your customers with respect and engage them on the new technology platforms. What you can learn from Warner Music Group and Monty Python. Listen To The Show! http://www.connectedworldmedia.com/2009/01/30/connected-world-radio-the-business-of-youtube/ And now for something completely different... Warner Music could learn a lot from Monty Python. Python videos and clips have been some of the most popular items to be posted to YouTube by fans over the years. Sound familiar Warner Music? Viacom? Pay attention. Frustrated by all the "pirate" videos, Monty ... http://www.connectedworldmedia.com/2009/01/26/dont-believe-in-the-power-of-youtube-for-business/ First it was YouTube vs. Viacom in a battle that is still going to this day. Now Warner Music enters the ring, insisting that any music from Warner artists be muted from YouTube clips or, in any cases, the clips have been removed altogether. This includes informal performances by kids ... http://www.connectedworldmedia.com/2009/01/25/warner-music-vs-youtube-vs-consumers/