Seth Godin Agrees With Me
July 23, 2008
Or maybe I agree with him. Either way, I have been saying for a long time now that how many people follow you on twitter or read your blog isn’t nearly as important as who. Its a principle I learned from Dave Slusher, and I believe it completely. I would much rather have 20 high quality, important people reading my blog than 2,000 everyday joes.
But we haven’t come very far yet as every blog/podcast ad network still works under the presumption of numbers. Lots of raw numbers. They do this because this is what the advertisers demand. As an “old school” podcaster, I belived we were going to change the world. We were supposed to change the very face of advertising, forcing them out of their relentless chance for raw numbers and getting them to understand the power of who and the return on influence. But were trying to change an industry that has done what it does for many many years and change never comes easily. Until then, the fight goes on.
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To be technically correct, I don’t think it’s better to have 20 “important” people listening than 2000 but I think is better to have 20 engaged and interested subscribers vs 2000 people who don’t really care.
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